Project Overview
The Brihaspati Infotech partnered with a high-end textiles company for their new website. The client was looking for a sophisticated product catalog website to showcase its wholesale fabric collection.
We suggested Magento2 for creating the catalog website. Fast and scalable, the platform can potentially drive B2B sales leads for the growing business.
Our dedicated Magento team built and launched an aesthetically pleasing and user-friendly catalog website. This facilitated business growth as the browsing experience improved for both retail and B2B clients.
- Client Austin Kirchhoff
- Industry Textile Catalog
Tech Stack
- CMS Magento
- 3rd-Party Integrations Smile Elasticsuite/MGS Builder/Mageplaza Navigation
- Database MySQL
Action Plan
We collaborated with our client on the development of a high-quality Magento website for showcasing an extensive range of textiles.
Our agile Magento development includes engineering a professional Magento2 website that converts faster than before. We worked through finer details to display products while enhancing users’ browsing experience.
The development plan included important elements:
Magento UI/UX Solutions
Magento Catalog Website Development
Continuing Magento Support
The credit goes to our dedicated approach for the successful launch of the Magento website within the expected time and budget. Let’s delve deeper into the specifics of each section.
Magento2 UI/UX Solutions
We focused on building a beautiful website that resonates with luxury fabric’s brand image. The design was enhanced using high-quality, optimized product images of the products.
We edited the pre-built theme, considering the luxurious feel the business wishes to create.
- Modified existing Magento theme using HTML, SCSS (or LESS), and Magento’s Layout XML files
- Tailored the layout using Magento’s container system and custom grid configurations
- Integrated brand elements like fonts, colors, and logos for consistency
Engineered intuitive navigation, helping shoppers reach their destination with confidence
- Implemented menus using Magento’s CMS capabilities and custom navigation extensions
- Optimized category structures and product attributes for intuitive product discovery
- Integrated breadcrumbs and faceted search for easier navigation within product categories
Conceptualized the website search functionality to help shoppers find products in less time.
- Configured Magento2 search settings for text search
- Leveraged custom Magento 2 extensions to filter the search by
- Price range
- Accent color
- Color families
- Fabric finishes
- Fabric types (silk, cashmere), and fabric types (suiting, shirting).
Magento Website Development
We configured Magento2 to effectively manage Luxury Fabrics’ extensive product catalog.
Product category pages showcase an extensive collection of hundreds of fabrics
- Designed an organized product grid layout to showcase hundreds of product images
- Resized/compressed product images and implemented lazy loading for faster loading
- Configured page caching and block caching to improve the performanceÂ
Every product page brings a value proposition for shoppers.
- Created a custom “From This Collection” section on each Product Detail Page (PDP), showcasing complementary fabrics within the same collection.
- Another “Similar Styles” section was created, recommending fabrics with similar characteristics
We prepared professional pages for the remaining website, including
- About Us
- Contact Us
- Shipping & Delivery
- Locate Dealer Near You
- Become a Dealer
Meticulously planned and executed the migration of hundreds of products with unique variations.
- Shifted bulk data from the previous website to Magento 2 using custom scripts
- Maped the collected data to the corresponding fields within the Magento 2 platform
- Optimized product images to improve the page loading speed
- Preserved SEO by transferring product URLs, meta descriptions, and other SEO-relevant elements
On-going Magento Support & Maintenance
Honoring our long-term commitment, we continued to support the growth and upgradation of the catalog website.
- Optimizing website speed: Optimizing image sizes and implementing caching mechanisms to improve website loading speed.
- Magento security upgrades: Implemented security patches and monitored online activity to safeguard the website against security leaks.
- Install new Plugins and extensions:Â We install new Magento extensions and/or upgrade old ones for splendid functioning.
- Custom Solutions: We are brainstorming custom solutions that can expedite lead generation from the catalog website.
Result: Engineered An Incredible Product Catalog Website Using Magento
This project was a huge success for our Magento team. The new catalog website creates a sophisticated display of fabrics and textile products. We improved the website speed despite the extensive product catalog.
Over the next 6-8 months, the user visits and engagement multiplied on the website. The client is happy with the increased product inquiries via the order form submissions.
We are providing ongoing support to maintain the product catalog. Our dedicated team is brainstorming tailored marketing solutions to scale up B2B order queries.
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“Thank you for this fantastic business website. We are happy with the website’s performance. Our business clients love the new website. Looking forward to working with them again.”