Overview
A family florist needed one system to manage in-store and online orders.
Le Bouquet is a family-owned florist business in Canada with both a physical store and online presence. They requested a centralized solution to manage their in-store and online orders.
After collaborating with the client, TBI recommended upgrading their WordPress website with the WooCommerce plugin.
B
Le Bouquet
Fact Sheet
Company
Le Bouquet
Industry
E-commerce
CMS / Platform
WordPress
Integrations
WooCommerce, Moneris, Custom Plugins
Database
MySQL
The Challenge
An audit revealed four core problems to solve.
TBI conducted a comprehensive Website Audit and Analysis. The team, in close consultation with the client, discovered the following problems.
01
Poor user interface
The site’s design wasn’t serving shoppers well.
02
Inefficient order management
In-store and online orders weren’t centralized.
03
Difficulty in account login
Customers struggled to log into their accounts.
04
Slow customer checkout experience
Checkout friction was holding back conversions.
Why This Approach
Seven areas of TBI’s development plan
TBI brainstormed ideas and proposed a project plan built around key features — from site structure to secure payments — each instrumental in transforming the website.
01
Site Architecture
TBI engineered a flat site architecture that helps shoppers find products in fewer clicks, informed by research findings and user interviews on how users interact with the website. The plan covered two areas: Information Architecture — creating multiple product categories in a logical, user-friendly way, organized by Occasions, Arrangement Types, Single and Bulk quantity, Plants, and Gifts — and a Sitemap created for both web and mobile apps, defining the business’s main product categories.
02
UI Design Implementation
TBI started with a visually appealing, user-friendly theme, preparing wireframes and low-fidelity mockups. The Home Page was conceptualized with a clean, well-structured approach — featuring a bright, full-sized slider, high-quality product images, small content sections introducing the business, and a footer page. The Product Page emphasized high-quality product photos, a simple and succinct description, an image gallery, extra variations like color to personalize orders, an Add-On section to encourage additional purchases, and a strategically placed CTA button. TBI’s Figma-to-WooCommerce developers then turned these into high-fidelity mockups with interactive elements, and implemented social logins via Facebook and Instagram — since over 77% of consumers prefer social logins when browsing an ecommerce site, a solution that can boost conversion rates by over 10%.
03
Search Functionality
TBI implemented a robust search functionality within the store, letting users find products using keywords, filters, or categories — improving sales by helping customers quickly find what they need (reducing bounce rates and driving conversions) and improving user experience through effortless product discovery.
04
POS System for WooCommerce
TBI built a web-based POS solution that integrates orders from both the online florist store and in-store, covering: Customer Management (create orders for old and new customers), Flexible Configurations (configure the store to stand out), Manage Multiple Stores (create and manage multiple outlets with accuracy), Customized Access (assign shoppers to specific outlets), Easy Cashier Management (manage multiple cashiers within the POS), Streamlined Order Management (manage orders in a few clicks), Bespoke Products (add requests for in-demand products), Product Visibility (set visibility across online, POS, or both), Discounts and Fees (apply discounts on cart value at checkout), and Robust Reporting (valuable insights into store sales and inventory).
05
Integrated Wordfence Security Plugin
TBI added another layer of security to build shopper trust with the Wordfence WordPress security plugin, providing free enterprise-class WordPress security that safeguards sensitive user data and information from hackers and malware attacks.
06
Multilingual Website
TBI built a multilingual WooCommerce site supporting English and French shoppers — selecting a robust translation plugin that integrates seamlessly with WooCommerce, configuring it to translate content based on user preference, and placing a language switcher on the website so visitors can switch between English and French effortlessly.
07
Integrated Moneris Payment Gateway
TBI integrated the WooCommerce store with Moneris — one of Canada’s trusted payment partners — to foster customer confidence in the store’s legitimacy. This included multiple payment methods (credit cards, debit cards, and digital wallets like Apple Pay and Google Pay) and secure, PCI-compliant checkouts using advanced fraud prevention tools and encryption technologies.
The Solution
How TBI transformed Le Bouquet’s storefront
Six connected components covering architecture, design, search, POS, language, and secure payments.
Flat Site Architecture
Logical product categories (Occasions, Arrangements, Plants, Gifts) and a sitemap built for both web and mobile.
UI Design & Social Logins
Clean home and product page design, high-fidelity mockups, and Facebook/Instagram social login support.
Smart Search Functionality
Keyword, filter, and category-based search to reduce bounce rate and speed up product discovery.
POS System for WooCommerce
Unified online and in-store order management, multi-outlet support, cashier management, and reporting.
Multilingual Website
Full English/French support with a seamless language switcher for Canadian shoppers.
Security & Secure Payments
Wordfence enterprise-class security paired with Moneris-powered PCI-compliant checkout — credit, debit, Apple Pay, and Google Pay.
Solution concept
A unified view of online orders, in-store POS, and inventory.
Results: A Classic Makeover of the Canadian Florist Store
2
Languages supported (EN/FR)
10
POS components delivered
3–6 Mo
Performance monitored post-launch
- TBI’s dev team revamped the look and feel of the florist website, with every step targeted to help the client drive valuable business results.
- An increased number of shoppers made secure online payments without facing any glitches.
- TBI observed shoppers’ behavior and website performance over the next 3–6 months, noticing promising signs with reduced bounce rate and cart abandonment rate.
- TBI has set the website up to scale and explore untapped sales opportunities in and beyond Canada.
What the client said
We are very happy with the overall work. The entire process was well-planned and delivered on time. Amazing team to work with! We are continuing working forward with them.
Joseph Botelho
Founder & CEO
Frequently asked questions.
The site had a poor user interface, inefficient order management between in-store and online sales, difficulty logging into accounts, and a slow checkout experience.
It's a web-based POS solution that unifies both channels, with tools for customer management, multi-outlet configuration, cashier management, product visibility settings, discounts, and detailed sales reporting.
A translation plugin was configured to translate content by user preference, with a language switcher placed on the site so visitors can move between English and French effortlessly.
Through Moneris, a trusted Canadian payment partner, supporting credit cards, debit cards, Apple Pay, and Google Pay with PCI-compliant, fraud-protected, encrypted checkouts.
Over a 3–6 month monitoring period, the site showed reduced bounce rate and cart abandonment, along with more shoppers completing secure online payments without issues.
Yes. TBI builds custom POS solutions that unify online and in-store order management, multi-outlet configuration, and reporting within WooCommerce.
Yes. TBI configures multilingual WooCommerce and WordPress sites with translation plugins and language switchers, tailored to a business's target markets.
Yes. TBI integrates trusted regional payment partners — like Moneris in Canada — supporting multiple payment methods with PCI-compliant, secure checkout experiences.
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