An Exquisite Shopify Store for a Cosmetic Business

Project Goal

Skalaris Health, one of Europe’s leading cosmetic brands, wanted to build a Shopify store with articulate elements and beautifully expressed design. Our goal was to deliver a carefully optimized online shop to exhibit the true purpose of the brand using some unique features to display and sell the products.

A Quick Overview of the Feature Requirements

Solution

Our team kick-started the project after getting a complete hold of the requirements and expectations of the client. Following are some of the significant solutions that we worked out during the project to deliver this Shopify store successfully:-

UI/UX Design For The Digital StorefrontThe first step was to create a wireframe for UI/UX and turn it into a Figma design to anticipate user preferences and facilitate the use on the client’s store. Our certified designer applied the best UI/UX strategy to finalize and create an intuitive store design to increase a shopper’s screen time.

Figma Design to Shopify Theme ConversionThe next step was to convert the Figma design into a fully functional Shopify theme. Though we can create a custom theme from scratch, we decided to go with an off-the-shelf theme due to the project’s time constraints. Our Shopify experts customized the Be Yours Theme to match it with the design we finalized during UI/UX design phase.

Bonify Custom Field App IntegrationOur team integrated the Bonify Custom Feild, a metafeild editor and page builder app that brought all the pieces of the agreed page structure into one complete app. The app was also helpful in building complex field groups with nested fields as required by the client.

Customization of Product Page’s LayoutThe products that the client sells are unique, and he wanted the product pages that showcase them should be, too. Our team carried out extensive customization to ensure that the product page template should be able to reflect the products, individual styles, and benefits. Let’s go through some of the significant customizations we carried out to match the client’s expectations:-

Customized Product Page NavigationCustomers looking for cosmetic products often seek details like reviews, ingredients, usage, etc, to build confidence in the products. Scrolling long product pages to find all these details can turn off their mood. With this in view, we provided a custom navigation option allowing the users to get all these details with just a click.

Controlled and Infinite Swiper SlidersSliders have always been among the best ways to add visual interest and appeal to websites. With this view, our Shopify expert added custom sliders using Swiper, one of the best tools to build sliders with a modern touch. The product pages were equipped with both controlled and infinite sliders to multiply the intuitiveness of the pages.

Custom JavaScript & CSS AnimationsIn addition to the custom navigation and sliders on the product pages, our team also animated the images and text using JavaScript and CSS. The idea behind it was to deliver a wow & eye catchy experience to multiply the chances of purchases by the visitors.

Integration of Custom Payment GatewaysThe default Shopify Payment Gateway has certain limitations that were not matching the client’s requirements. Apart from that, the client also wanted to integrate the mobile payment gateways to ensure better conversions. Our team integrated all popular mobile payment options such as Apple Pay, Google Pay, iDeal, Shop Pay, Union Pay, and more.

Multi-lingual Abilities For Content LocalizationOur team integrated multi-lingual abilities into the client store so that he can do his business virtually regardless of the buyer’s location. Initially, we targeted three countries with the ability to adapt the content of our store in their preferred languages & cultural nuances of the target buyers in the Netherlands, United Kingdom, and Germany.

Final Words

These were some solutions we worked out for delivering this Shopify project successfully. If you have plans to take your Brick and mortar stores online, you are at the right place to begin the journey of building an eCommerce store that acts like a click-bait for online buyers.