As we reflect on the year, we want to express our gratitude for your trust and partnership. May this Christmas bring you peace, joy, and wonderful moments with your loved ones.
Here’s to a bright and successful New Year ahead!
Before We Wrap Up 2024, Let’s Take a Look.
Shopify Winter Edition 25: It Is Boring, But Is It?
Shopify released its Winter Edition 25 (Boring Edition) — introducing over 150 updates to make you work better, smarter, and faster. Don’t be fooled by the “boring” label — these updates make things interesting!
Here’s what’s new for Shopify store owners:
- Customer Account Extensions: Enhance the customers’ buying journey by adding varied, custom features like reviews and loyalty programs.
- Product Bundle Update: Shopify’s improved product bundles now work with Shopify POS. So, now you can sell more with every transaction.
- Subscription Update: Shopify’s subscription app prevents new orders if products are out of stock. Enhance inventory management and customer experience.
- Sidekick Update: Shopify’s new AI assistant, Sidekick, helps you manage and optimize your store. Use it, train it for your store.
Curious to know what else you can do? Click here
What’s Next for SaaS in 2025?
The SaaS industry is growing at a breakneck pace. Here are four key trends that you should be watching in 2025:
AI-Driven Personalization
Create dynamic, personalized interfaces and predictive recommendations for enhanced UX.
By analyzing real-time user behavior and preferences, AI enables
- Dynamic interfaces per the users’ preferences.
- Predictive recommendations tailored to usage patterns.
- Conversational interfaces powered by chatbots and speech commands.
Low-Code and No-Code Platforms
As per Gartner, 70% of new apps will rely on low-code/no-code tools by 2025.
- Faster time-to-market for innovative solutions.
- Lower development costs for startups and SMBs.
- Increased flexibility to quickly adapt to changing business requirements.
Micro-SaaS Solutions
Micro-SaaS is going to thrive even in 2025. These small-scale, cloud-based service
- Solves specific business problems.
- Scales as more users join in.
- Supports ease of implementation.
Enhanced Data Integration and Management
Gartner emphasizes the pressing need for diverse data integration to create a unified view of customer interactions This helps to get
- Comprehensive insights.
- Data-driven business decisions.
- Data-driven business decisions.
Social Media Marketing Trends Small Brands Can’t Ignore in 2025
As we near 2025, small brands need to level up their efforts to build a strong social media presence. Here’s what they can do.
Short-Form Videos
| Social Media Marketing Trends | What to do? |
|---|---|
| Platforms, like TikTok, Instagram Reels, and YouTube Shorts drive insane user engagement. | Create bite-sized, captivating videos that capture behind-the-scene action or quick informational tutorials. |
Micro & Nano-Influencers
| Social Media Marketing Trends | What to do? |
|---|---|
| Macro-influencers out of the league? Focus on smaller influencers and benefit from their authentic connections. | Partner with micro-influencers (10K – 100K followers) in your niche and spread the word about your products. |
Social Commerce
| Social Media Marketing Trends | What to do? |
|---|---|
| Social shopping is thriving, with sales projections expected to touch 2.9 trillion U.S. dollars in 2026! | Set up and design a social shop on Instagram or Facebook and let people shop for their favorite brands online. |
Stop thinking, Take action!
Get your custom SMM plan for 2025 — start today!
A Recap of 2024 Personalized Solutions
Imagine offering experiences that are as unique as your customers. In 2024 alone, we built various top-tier personalized solutions for eCommerce clients.
Here’s a quick look:
| Personalized Solutions | Purpose | Technology | Industry |
|---|---|---|---|
| Personalized Cake Builder | Order custom cakes prepared in selected bakery locations. | React JS | Food & Bakery |
| Personalized storybook builder | Create a story in which you decide who’s going to be the hero! | WordPress with WooCommerce | Independent Authors/Self-Publishers |
| Personalized Product Recommendation App | Discover what’s best suited to your shopping interests | React JS / Node JS | Retail Merchants |
| Personalized Hair Quiz App | Enables shoppers to find the most suitable hair products | Shopify | Product-Based Companies |
Let’s turn your products into personalized experiences that customers love.
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