Project Overview
The Brihaspati Infotech worked with an established wholesale distributor of natural oil and other specialty ingredients in the U.S. The company wanted a new website to expand its online reach with soaring demand for natural products.
We suggested using the Magento 2 eCommerce platform for its multiple features, scalability, and performance. This potentially helps manage the expanding product catalog beyond the existing 4000 products.
Our dedicated team developed a feature-rich and powerful Magento website. This facilitated business growth as the shopping experience improved for both retail and B2B customers.
- Client Wholesale Supplier of Oils, Butters, Waxes
- Industry Raw Food Material, Natural ingredients
Tech Stack
- CMS Magento
- 3rd-Party Integrations Malibu Commerce/Versapay/Loqate
- Database MySQL
Action Plan
We collaborated with our client to engineer a high-performance Magento2 website for the bulk natural oils supplier. We studied their business goals and shared expected project deliverables.
Our agile Magento developers proposed a detailed roadmap. Phase 1 included building the Magento 2 website after successful migration. Phase 2 focused on engineering a custom shipping solution and ERP integration. Phase 3 involved supporting and maintaining the Magento 2 website to drive favorable results.
The development plan included important elements:
Magento 2 Frontend Development
Custom Solutions (Shipping Module & ERP Integration)
Magento 2 Support and Maintenance
Our dedicated approach resulted in a powerful Magento 2 store within the anticipated time and budget. Let’s delve deeper into the specifics of each section.
Magento 2 Front-end Solutions
We followed a multi-faceted approach to build the Magento website. Our UI and UX designers worked together to design the website, resonating with the brand and driving the business goals.
- Created the website’s content structure and navigation for an intuitive user experience
- Mapped user flows to achieve specific goals, including product browsing, account creation, and checkout processes
- Build wireframes and interactive prototypes, ensuring the website functions as expected
- Leveraged and modified the pre-built themes like its color, fonts, and imagery that resonate with the brand
- Used flexible layouts, CSS queries, and optimized images for responsive design
- Optimized the website for a faster and more responsive storefront
- Created a multi-dimensional search feature to expedite product discovery
- Integrated an autocomplete functionality suggesting relevant search terms and product options
- Implemented thumbnail previews of filtered results that change as search query changes
- Extracted data (descriptions, specifications, images, etc.) of upto 4K products from the old website
- Maped the extracted data to the corresponding fields within the Magento 2 platform for accuracy
- Performed many SEO practices during migration like transferring product URLs, meta descriptions, and other SEO-relevant elements
- Validated the migrated data to identify and rectify any errors or inconsistencies
Custom Magento 2 Solutions
We built a custom Magento 2 module to offer a transparent and cost-effective shipping experience. This enables shoppers to choose the most economical delivery option, driving happy customers and reducing cart abandoners.
Magento 2 development tools and best practices helped create the custom shipping module.
- Established secure connections with the official APIs of both USPS and FedEx.
- Implemented logic to calculate shipping rate quotes based on order weight, order size, destination zip code, and preferred shipping speed (overnight, 2-day shipping, etc.).
- Implemented custom logic for the module to compare and decide the cheapest option for each service level.
- Integrated the module’s functionalities with the Magento 2 checkout process.
Implemented Malibu Commerce integration to build a smooth connection between your Magento store and Microsoft Dynamics NAV/Business Central.
- Deployed custom APIs to securely connect the Magento store with the Microsoft Dynamics NAV for seamless order management.
- Mapped and configured major data points such as products, orders, and customer information.
- Implemented automated batch processing to sync large volumes of orders between the Magento store and the Microsoft Dynamics NAV system.
Conceptualized a tailored notification system that alerts customers when products are restocked.
- Designed the module architecture to align with Magento’s core functionality and user experience.
- Developed a custom module within Magento2 that enables shoppers to subscribe to out-of-stock products.
- Configured the database to efficiently manage every out-of-stock product request.
- Implemented automated email triggers that notify customers using Magento email templates.
Magento 2 Support and Maintenance
As part of our long-term commitment, we continued to support and maintain the Magento 2 website.
Optimizing product images and website speed: Optimizing image sizes, implementing caching mechanisms, and fine-tuning server configurations for SEO preservation.
Upgrading Magento website security: Implementing security patches and monitoring the online activity to prevent security leaks.
Plugins and extension management: Keeping extensions updated and in sync with the latest Magento version.
Result: Natural Oils Supplier Sales Multiplies with Magento2
The new Magento website, designed and developed by TBI, was an incredible improvement for both the company and its customers.
We monitored their performance for 6-8 months and found a significant increase in user engagement and product inquiries. The order volume continues to increase as the company registers a 200% increase in sales.
Our continuing Magento support and maintenance ensure continued business growth. We have some interesting marketing ideas to increase the website’s reach to many parts of the international market.
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“The new website has worked for us. It has got the numbers up and we are hearing good things from our clients. Always available to answer questions. Highly recommend them.”