Project Overview
The Brihaspati Infotech partnered with a seasoned artwork dealer from Germany. The client sought a professional website hosting multiple stores for its wholesale art collection.
We suggested using Magento2 with its multi-store functionality for its flexibility and scalability. This allows for a seamless browsing experience and custom order placement.
Our dedicated Magento experts successfully built and launched a professional and feature-rich business website. The initial results were promising with enhanced user engagement and increased custom orders.
- Client Artwork Dealer
- Industry Wholesale art collection
Tech Stack
- CMS Magento
- 3rd-Party Integrations SEPA Bank Payment/PayPal
- Database MySQL
Action Plan
We collaborated with our client to build a high-quality Magento website for showcasing fine art prints, paintings, and posters.
Our agile Magento development includes multiple custom features and functionalities that convert users into paying customers. We worked through finer details to improve orders for custom artwork.
The development plan included important elements:
Magento Multi-Store Setup
Custom Magento Theme Development
Product Configurator with Live Preview
Custom Shipping Solution
Search and Filter Functionalities
On-Going Magento Support
The Magento website was launched within the estimated project timeline and budget. Let’s delve deeper into the specifics of each section.
Magento Theme Development
We engineered a custom Magento theme from scratch as suggested by the client. We brainstormed various key elements of the storefront, ensuring it reflects the unique brand identity.
Leveraging our Magento theme development expertise, we created a custom theme that resonates with the brand identity such as colors, fonts, and logos
- Studied and converted Figma designs into the theme’s layout and other styling elements
- Engineered responsive design features, ensuring stores work on all devices
- Integrated with multiple payment gateways like PayPal, Klarna, and in3
Honored our commitment to quality work and deliverables. We implemented industry-recognized practices to improve the Magento website.
- Rigorous theme testing and QA processes for glitch-free user experience
- Introduced tweaks and refined design elements for brand consistency
- Tested Magento website theme for speed and responsiveness.
Personalized User Experience
We identified the most relevant search criteria for shoppers such as artist, art style, and popularity. This helped tailor our UX strategies for the Magento website.
Created filters based on product attributes (artist, art style, format, color, interior styles, collections, and place of use).
Designed a user-friendly interface for the search and filter functionalities.
Integrated a prominent search bar for keyword-based searches
Implemented real-time updates on the displayed products
Magento Multi-Store Setup
TBI configured Magento2 to manage 10 separate stores, each with its distinct language and currency. Let’s find out how it was implemented.
Used Magento’s administrative panel to create the website and define store hierarchy.
- Define the website structure, including the site map
- Defined individual stores within the website based on different product catalogs
- Configured store views with the appropriate language and currency settings
A detailed roadmap was prepared for seamless website migration to Magento2. Our developers worked on the pre to post-migration phase, including
- Mapped existing URLs and planned redirects for consistent user experience.
- Created a URL mapping sheet to guarantee unchanged URLs and minimal disruption to search rankings.
- Utilized migration tools to carefully transfer website data while preserving SEO-relevant content and meta-tags.
Product Configurator with Live Preview
TBI’s developers built a bespoke product configurator specifically for the client website. They wanted users to get a better look at the artwork after selecting custom options.
We studied their product data structure and the desired customization options (frame, material, and size).
- Created an intuitive and user-friendly interface that enables shoppers to interact with the configurator with ease
- Integrated with Magento’s product data and functionalities to ensure accurate previews
- Built the logic behind the real-time previews after selecting custom options for artwork
Custom Shipping Solutions
Multiple rounds of discussions went behind understanding their vision for shipping solutions. This involves studying order weight, size, packaging, and delivery locations.
Built shipping calculator extension for Magento store, enabling shoppers to get a clear and objective delivery cost estimate.
- Integrated with a Magento shopping cart to access order details
- Integrated with vetted shipping carrier APIs to determine shipping costs based on the destination’s zip code
- Implemented shipping discounts or offers if applicable for said order
Designed a user-friendly interface within the shopping cart to build trust with customers.
- Enter the Zip code or destination address in the field
- Automatic weight and dimension calculation
- The calculator displays estimated shipping costs
We studied Unique Canvas’s tiered discount strategies and configured them within the admin panel.
- Used the admin panel to specify
- Relevant product attributes
- Discount conditions
- Discount trigger actions
- Tested various discount conditions/calculations
- Discounted products are flagged on product listing pages
On-going Magento2 Support & Maintenance
Unique Canvas was impressed with the work and requested continued support for its Magento website. We prepared a data-driven strategy to keep the website running flawlessly, driving valuable business results.
Here’s how we provided ongoing support:
- Upgraded more than 20 Magento extensions, ensuring the website functions as expected. Our proactive approach ensures secure browsing and faster conversion for most products.
- Update plugins and Magento2 itself for continued website improvements and increasing business growth.
- Regularly monitor website speed and Core Web Vitals metrics using tools like Google PageSpeed Insights.
Result: Built Magento Website Powered by Multi-Store Functionality
The Magento2 project was a huge success for us. The state-of-the-art website with multi-store functionality provides an amazing shopping experience to the global audience.
Our custom features and functionalities enhance browsing and user engagement. The cumulative impact of our dedicated efforts can be seen in the reduced bounce rate and increase in conversions over the months.
As part of our long-term partnership, we are helping the company sell more powered by data-backed Magento solutions. We are working along with the marketing team to deliver a superior online shopping experience to its global audience.
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“TBI has done amazing work. The website is doing good. Professional and responsive. They are always available to answer questions. Highly recommend the team to everyone.”