Free website audit for the AI search era

Start with your website

We check how clearly your site reads to people and to AI.

  • Free assessmentFree
  • About 60 seconds~60 seconds
  • No Commitment

0%

growth in AI traffic in a year

0%

better conversion than any other channel

0%

of a typical homepage AI can’t read

Adobe Analytics, 2026

Why now

The traffic arrived before
the tooling did

AI traffic converts better

Twelve months ago, visitors arriving from AI assistants converted worse than every other channel. As of March 2026 they convert 42% better. They also stay 48% longer and generate 37% more revenue per visit.

AI demand is accelerating

This isn’t only retail. Over the 2025 holiday period, AI-driven traffic rose 539% for travel, 266% for financial services and 120% for tech and software. If you have a website, this is your channel too.

Most analytics setups don’t label this traffic. It’s already in your account you just can’t see it separately.

Source: Adobe Analytics, 2026. Vendor-reported, based on over a trillion visits.

The new website reality

Your website has two visitors now.

Humans

People deciding whether to buy from you. They need clarity and proof before they act.


Clear information
Your content is written so AI can understand it correctly.
Well-organized pages
Answers where visitors expect them.
Trusted by AI
Turn interest into action.

AI Agents

AI systems read your site for structure, credibility, and context before deciding whether to recommend you to buyers.


Understand your business
Agents can tell what you sell and who it’s for.
Comparable details
Attributes agents can actually compare.
Reasons to recommend you
Reviews, policies, and answers AI can cite.

You’ve spent years optimising for the first visitor.

The second one arrived without telling you.

What AI looks forBuilt for proof

Six things that decide whether AI recommends you

  • 01

    Understand your offer

    Your website should clearly explain what your business offers and who it helps. If that is unclear, AI may describe your business incorrectly or leave it out.

  • 02

    Compare you accurately

    Clear details about your products, services, features and ideal customers help AI compare your business with other options.

  • 03

    Answer buying questions

    Your website should answer the questions customers ask before they buy, book or contact you. Easy-to-find answers make your business simpler to recommend.

  • 04

    Find credible proof

    Reviews, case studies, certifications and press coverage show that your business is credible. AI uses this evidence when deciding whether to recommend you.

  • 05

    Understand your terms

    Make pricing, delivery, returns, guarantees and other important conditions easy to find. Missing information can make your business look like a risky choice.

  • 06

    Access your key pages

    Your website settings must allow AI systems to access and read your pages. A technical block can hide your business even when the content is strong.

Real-world test

Real test on live product

We tested a coffee brand’s flagship product inside an AI shopping experience. The product had strong photography, clear descriptions, roast details, and origin information everything a customer would expect to see.

  • Recognised as relevant, but not ranked among top recommendations
  • Missing signals about who the product is for
  • Missing brewing-method guidance and usage context
  • No clear differentiation from similar alternatives.

Being findable is not the same as being recommended.

Enter your website to begin

AI is already reading businesses like yours. Is it reading yours?

What we check

Ten checks that reveal what to fix first

  • Tier 01

    Foundations

    Can people and AI access, read and trust your website?

    • Website performance
    • Discoverability
    • Security & governance
  • Tier 02

    Intelligence

    Can AI understand your offer, compare it and confidently recommend it?

    • AI visibility
    • Content intelligence
    • AI understanding
    • Brand authority
  • Tier 03

    Agent-ready

    Can AI help customers ask, decide and complete the next step?

    • Conversational experience
    • Agent readiness
    • Agentic commerce

Your readiness report

One score. Clear priorities. No guesswork.

62/100

Overall readiness

Above Average
  • FoundationFoundations
    Solid
  • Intelligence
    Room to grow
  • Agent-ready
    Biggest opportunity
  • Discoverability Strong
  • Brand authority Strong
  • AI visibility Opportunity
  • AI understanding Opportunity
  • Conversational layer Need attention
  • + 5 plus more checks

+ 7 plus more checks

Every finding explained in plain language, with the technical detail underneath.

View sample report

Your action roadmap

You won’t be left with a PDF

  • We walk you through the report

    Understand every finding with clear, plain language explanations and expert answers to your questions.

  • We prioritise around your business

    What to fix first depends on your customers, your goals, and where your revenue comes from.

  • We implement it with you

    Alongside your team or as your team, starting with the change that moves the needle soonest.

Most of this improves the website you already have. No rebuild required.

Faq Background

Frequently asked questions.

Both. Automated checks collect the key technical, content and AI-readiness signals from your website. A specialist then reviews the findings, removes false positives and prepares a clear, prioritised report for your business.

AI Visibility Audit

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