Overview
A 50+ year moving business needed automation to keep up with growth.
1/2 Price Movers is a seasoned NY moving business with 50+ years of experience in the Tri-State area. The company was growing and required a cohesive business solution to manage increasing customer calls.
TBI studied its long-term business goals and vision in the Tri-State area, and suggested a scalable business automation tool for managing leads alongside a new, content-rich website for lead conversion.
As a result, the company acquired potential sales leads from targeted locations and received 100+ customer reviews online.
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1/2 Price Movers
Fact Sheet
Client
1/2 Price Movers
Industry
Moving & Relocation Services
Technology
WordPress / Laravel
3rd-Party Integrations
RingCentral, Plivo
Database
MySQL
The Requirement
Growth brought new operational and conversion challenges.
TBI divided the project into two teams — one built a business automation tool for managing leads, the other built a new WordPress website for the business’s organic growth. As the company grew, it faced an increasing volume of service requests and crew scheduling challenges across the Tri-State area.
01
A business automation tool
Growing service requests needed a centralized system to manage leads and calls.
02
Crew & fleet coordination
Scheduling movers and vehicles across the Tri-State area needed a reliable system.
03
A conversion-focused website
The business needed a content-rich website built to convert visitors into leads.
04
Location-specific organic growth
Each service area needed dedicated content to support search visibility.
Why This Approach
Six areas grouped from TBI’s two-team plan
TBI divided the project into two teams — one focused on business automation, the other on the website — and delivered results across six connected areas.
01
Customer Management
TBI built a dashboard to receive and process caller requests, monitor follow-up status, reconnect with callers for job details, maintain a customer list with contact details, and create and track insurance claims — settled or unsettled.
02
Manpower, Fleet & Scheduling Management
TBI built tools to list moving specialists across the Tri-State area, determine crew availability via a manpower calendar, assign crews using a geographical map, track sales performance (booked events, revenue, settled claims), manage a fleet list with vehicle reservations, maintain a list of blocklisted buildings off-limits for moving jobs, and run a monthly service calendar — including adding new service locations and setting monthly budget limits.
03
Service Order & Payroll Management
TBI built tools to process web leads from the Contact Us form, create and assign jobs to available teams while accounting for job difficulty through units management, monitor extra expenses, track job order status (Follow-up, Booked, and more) with confirmation letters for every created job, and manage payroll — tracking payouts, calculating overtime, and exporting reports for tax and analysis.
04
CRO-Friendly Website & Information Architecture
TBI’s WordPress team, working with digital marketing experts, engineered a clean and intuitive information hierarchy and user-friendly navigation system, helping users find relevant information in fewer steps.
05
Location-Specific Pages
TBI built dedicated website pages for each service location — Staten Island, Brooklyn, Queens, Manhattan, The Bronx, Long Island, and New Jersey — showcasing services like Residential Moving, Packing Service, Moving Supplies, and Piano Moving, each internally linked with neighboring location pages to help Google index and rank all pages.
06
Visual Design, UI & Map Integration
TBI established a visual style guide aligned with brand identity — including the business logo, brand colors like yellow, and custom photos and illustrations — paired with custom UI elements like clear CTA buttons, Contact Us forms, RingCentral-powered virtual call integration, and a Google Maps integration with custom markers, directions, and location filtering.
The Solution
How TBI automated operations and rebuilt the website
Six connected components covering customer, crew, and order management, plus a fully rebuilt, location-driven website.
Customer Management Dashboard
Call logs, follow-up tracking, callbacks, customer records, and insurance claim tracking in one place.
Manpower, Fleet & Scheduling
Crew calendars, geo-based crew assignment, fleet reservations, blocklisted buildings, and monthly service scheduling with budget limits.
Service Orders & Payroll
Lead-to-job conversion with units management and job confirmations, expense tracking, and full payroll management.
Clean Information Architecture
An intuitive site hierarchy and navigation system built for fast, easy access to information.
Location-Specific Landing Pages
Seven dedicated location pages, internally linked to support search visibility across the Tri-State area.
Branded Visual Design & Map Integration
A custom style guide, UI elements, and Google Maps integration with markers, directions, and filtering.
Solution concept
A unified view of leads, crews, fleet, and payroll.
Result: Automation Powers 1/2 Price Movers Success
2800+
Customer reviews earned
4.9★
Google rating maintained
0%
Complaints reported on Forbes
- 1/2 Price Movers enjoys dominant positions for multiple local keywords across the Tri-State area.
- Leveraging business automation helped 1/2 Price Movers attain a whopping 2800+ encouraging customer reviews.
- The company maintains industry-leading customer satisfaction (4.9 Google rating) and positive reviews across platforms (0% complaints on Forbes).
- Real-time crew tracking resulted in efficient resource allocation, potentially leading to faster service times and happier customers.
What the client said
TBI transformed our business online. The new website looks great and we got many leads after partnering with them. Professional and punctual. We highly recommend them.
Shanti
Co-owner, 1/2 Price Movers
Frequently asked questions.
It's a dashboard that manages customer calls, crew scheduling, fleet assignment, job orders, and payroll — all in one system, covering the full lead-to-job lifecycle for the moving business.
A manpower calendar tracks crew availability, while a geographical map is used to assign the nearest available crew to each job across the Tri-State area.
Dedicated pages were built for each location — Staten Island, Brooklyn, Queens, Manhattan, The Bronx, Long Island, and New Jersey — each internally linked to neighboring pages to help search engines index and rank them.
Clear CTA buttons, a Contact Us form for capturing caller details, and RingCentral-powered virtual call integration all support lead conversion, alongside a clean, easy-to-navigate site structure.
The business has earned 2800+ customer reviews, holds a 4.9 Google rating, reports 0% complaints on Forbes, and ranks well for multiple local keywords across the Tri-State area.
Yes. TBI builds custom dashboards for lead management, crew/staff scheduling, job tracking, and payroll — tailored to service-based businesses like moving companies, field services, and logistics operations.
Yes. TBI builds location-targeted website pages designed to rank for local search terms, with internal linking strategies that help search engines index and rank multi-location businesses effectively.
Yes. TBI integrates communication platforms like RingCentral and Plivo into websites and dashboards, enabling call handling, virtual calls, and lead tracking directly within a business's existing workflow.
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