In the dynamic eCommerce arena, personalization is key. It can make or break a sale. Over 70% of gamers now prefer building their own desktops instead of buying pre-built ones. They want performance, style, operations, everything tailored to them. This is where online product configurator stands out. These are web tools that let users design and customize their ideal PC right on a website.
With expert Shopify development services, businesses can add these configurators to their online stores. Shoppers get real-time pricing, compatibility checks, and interactive previews, making the whole experience smooth and clear.
In this blog, we’ll break down how online PC configurator works, what are their key features and how they are so useful. Let’s dive in!
How an Online Product Configurator Works?
An online product configurator is a tool that allows customers to easily design and customize products on a website. For PCs, this means users can select each component—such as the CPU, GPU, RAM, storage, and cooling system—to create a machine tailored to their needs.
Our Shopify team had previously developed a PC configurator for Shopify, and the current project is an enhanced version, packed with additional features for a more personalized experience. Check out how it works in the video below.
For a more detailed look at the initial version of the PC configurator for Shopify, check out our full blog here.
Key Features of the Online Product Configurator
Our ecommerce experts have developed a Shopify product configurator app that changes the way people build custom PCs. This custom product builder app lets users easily pick and customize every part of their computer—from the CPU and GPU to the RAM and power supply—making sure it fits their needs and budget.
The Shopify product configurator app is built to work perfectly with Shopify platform, making it easy for online stores to add it to their site. The online product configurator checks that all the parts chosen are compatible, so users don’t have to worry about parts not working together. Plus, it lets users see their custom PC come together in real time, showing instant pricing and ensuring everything works smoothly.
With features like smart filters, product suggestions, and live price updates, the Shopify product configurator app improves the shopping experience for customers and gives store owners more control. Here’s a breakdown of the features that make it user-friendly and scalable:
1. Component Selection & Compatibility
- Users can select every key component of their Custom PC—case size, CPU, GPU, power supply, and more as per their need and budget.
- The online product configurator follows compatibility logic that ensures users only select components that are compatible with each other. For example, it ensures the GPU wattage matches the power supply.
2. Advanced Customization & Filtering
- The custom product builder offers multiple options for each component—based on performance, price, and use case (gaming, workstations).
- Advanced filters and search help narrow down choices by brand, price, and performance.
- Admins can easily add new components, keeping the catalog fresh with market changes.
3. Accessories, Services & Pricing Transparency
- Users can add accessories from a wide range of options, like keyboards, mice, webcams, and antivirus software.
- PC assembly and packaging fees are calculated automatically. The custom product builder shows the full cost upfront before checkout.
4. Seamless Shopping, Cart, and Checkout
- Once everything’s selected, the entire build is added to the cart. Checkout is smooth and easy.
- Real-time price updates keep users informed of their costs during customization.
- Product pagination ensures smooth browsing even with a large catalog.
5. Information & User Experience Enhancements
- The custom product builder provides detailed product info—specs, features, and compatibility in a simple pop-up.
- Users can share or save their builds by generating a link.
- Lazy loading and optimized API calls keep everything responsive.
6. Admin Control & Future Integration
- Admins control the catalog, adding new components or categories from the backend, with real-time integration to Shopify’s product database for dynamic catalog management.
- Future iterations can integrate AI recommendations, enabling smarter, personalized suggestions based on user preferences and build history.
Looking to enhance your Shopify store with custom solutions? Hire Shopify app developers to create a tailored, high-performance experience for your customers.
Our Expertise in Custom Configurators
At The Brihaspati Infotech, we don’t just specialize in PC configurators. Over the years, we’ve developed a wide range of custom configurators for various industries, helping businesses enhance their customer experience with personalized, interactive solutions. Below are some of the configurators we’ve built for other sectors:
MotorBike Configurator
We developed an intuitive automobile product configurator that allows customers to customize their ideal motorbike—selecting colors, finishes, accessories, decals, and more.
This interactive automobile product configurator helps users design bikes suited to their specific riding style and preferences.
Trailer Configurator
We’ve also developed a 3D car configurator that enables customers to fully customize their trailers, from size and design to features and accessories.
This tool provides an interactive, user-friendly experience for customers looking to buy custom trucks and trailers.
Clothing Configurator
We built a 3D clothing configurator that allows customers to design custom clothing items, from t-shirts to jackets, by selecting fabrics, colors, and personalization options like embroidery or printing.
This interactive tool significantly reduces returns by ensuring customers see exactly what they’re creating before they buy it.
3D Product Visualizer
We developed a powerful 3D product visualizer for eCommerce stores, enabling customers to interact with products in real time.
This visualizer allows users to customize and view products from all angles, improving their decision-making process and boosting conversions.
Each of these configurators is designed with the same focus on user-friendly design and customization flexibility, ensuring your customers have an enjoyable and personalized shopping experience. Want to see more? Get in touch with us for ecommerce development services.
Online PC configurator: Future Trends
Now that you’ve seen the breadth of our work in the configurator space, whether it’s PCs, cars, trailers, or apparel, our configurators empower businesses to offer highly personalized products.
But we’re not stopping here. As technology evolves, so does the potential for what we can achieve with configurators. In this section, we’ll explore the future trends that will take these projects to the next level, helping businesses stay ahead of the curve and continue to engage customers in innovative ways.
- AI-Powered Component Recommendations: Next-gen configurators will use AI to suggest the best components based on your choices, preferences, and usage patterns. Personalized suggestions will make the process easier and improve conversion rates.
- 3D Visualization & Augmented Reality (AR): 3D visualization and AR will take things to the next level. Users will be able to interact with their custom PC builds in real-time and review components from every angle.
- Cloud-Based Collaboration & Sharing: Users can collaborate in real-time. Share your build with friends, family, or experts. Get feedback, tweak designs, and make changes before buying. This interactive, social element boosts confidence and makes the whole process more fun.
- Blockchain for Transparency & Authenticity: With concerns about counterfeit parts, blockchain will verify the authenticity of each component. Users will know exactly where their parts come from, building trust in the product. Transparency will ensure quality and integrity, which builds long-term loyalty.
Looking to integrate PC configurator into your Shopify store? Our expert Shopify development services will help you stay competitive with cutting-edge solutions designed for your business needs.
Frequently Asked Questions
PC retailers, eCommerce stores (automobile or apparel), and businesses that sell custom PCs or gaming equipment can all benefit from an online product configurator.
It helps attract more customers, reduces returns, and boosts sales by offering a more personalized shopping experience.
Want a custom configurator for your Shopify store? Hire Shopify app developers to make your store more interactive and help your business grow.
How Does the Configurator Ensure Compatibility Between Components?
The online product configurator checks all your selected parts to make sure they work together.
It uses rules to make sure every component is compatible with the others, so you avoid errors or mismatched parts in the final build.
Want to add this powerful tool to your Shopify store? Reach us for expert Shopify development services!
The cost of building an online product configurator depends on the following factors:
Customization: Special features like advanced filtering of components, pricing options, or 3D views.
Complexity: More advanced features like AI suggestions, real-time compatibility checks, and detailed product info will cost more.
Platform Integration: If you want it to work with platforms like Shopify, that can affect the cost.
Extra Features: Page navigation, sharing your build, or backend admin tools can add to the price.
Need a precise quote for your configurator project? Contact us
Development of an online product configurator depends on factors like:
The level of customization
The complexity of features
The platform you use (like Shopify)
Time for testing and fixing bugs
On average, building a custom online PC configurator takes about 3 to 4 weeks.
Need a specific timeline for your project? Contact us
Boost Customer Engagement with Online Product Configurator
Implementing a custom online product configurator is not just an enhancement—it’s a transformative solution for businesses seeking to improve customer engagement and drive sales. By offering real-time, personalized customization, your customers can design their perfect PC with ease, ensuring compatibility and meeting their exact specifications.
Whether you’re in the PC retail industry or offering custom PC builds, our Shopify development services specialize in creating seamless, intuitive online configurators tailored to your business needs. With advanced features like real-time pricing, compatibility checks, and dynamic filtering, your eCommerce store can deliver a unique, high-performance experience that enhances customer loyalty and drives conversions.
Looking to integrate a custom online product configurator into your Shopify store? Contact us today and explore how our Shopify development services can help you create an engaging, efficient, and personalized shopping experience that keeps customers coming back.
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