Create a Bakery Website: A Step-by-Step Guide for Bakers

Create a bakery website or risk being invisible in today’s hyper-connected retail market. With 76% of mobile users searching online before visiting the store, you cannot thrive without a professional business website.  

Whether starting small or looking to scale your bakery business, our expert React.JS developers can help build a high-performing, dynamic website.

Ready to take your bakery online? Scroll down and read the blog to uncover 8 actionable steps to build your bakery website, plus expert tips to grow your online presence.

Let’s dive in. 

How to Create a Bakery Website in 8 Steps

Just like baking a cake, creating a bakery website involves a series of steps in the right order. Starting small or scaling your business, our website development company can help you with top-tier web solutions.

Let’s walk you through the main steps leading to a good bakery website.

Step 1: Choose a Domain Name

As a bakery owner, you want an ideal location for your shop, right? That’s what a domain name is to your bakery when it goes online. It’s the digital address of your bakery. 

• Keep it Short, Simple Yet Memorable: A name like CustomCakeCreations.com is relatable and easy to remember. 
• Reflect Your Brand: Include your bakery’s name or any USP. E.g., TheVeganBakery.com.
• Use Relevant Keywords: Terms like “bakery” or “cakes” can drive user experience and SEO.
• Select the Right Extension: Use the industry-trusted extensions such as .com or .net. But options like. shop or. bakery can make your domain unique.
• Avoid Hyphens and Numbers: These can confuse customers and make it difficult to recall the domain. 
• Check Availability: Use tools like GoDaddy to determine its availability. If unclaimed, secure it immediately. 

Step 2: Define Your Business Goals 

The foundation of a great bakery website begins with understanding your business goals. Be clear about your expectations from the bakery website.

Key Questions to Ask:  

• What’s Your Purpose? Decide if your website aims to expand market reach, showcase your bakery goods, or generate custom orders.  
• Who’s Your Audience? Determine your target market — local customers, event planners, or corporates.
• Do you have any Specialty? Highlight your bakery’s unique offerings such as custom cakes, butter cookies, or artisanal bread.
• What are your future plans? What do you intend to do after creating a bakery website? Building a bakery web app/mobile app or joining marketplaces like Uber Eats. 

Step 3: Choose the Right Bakery Website Builder

Finding the perfect website builder is essential to build your bakery’s online presence. 

Popular Options: 

• DIY Platforms: Use bakery website builders like Wix or Squarespace for quick and affordable website creation. 
• eCommerce-Focused Platforms: Streamline online orders and inventory management with Shopify or BigCommerce. 
• Custom Bakery Website Builders: WordPress with WooCommerce supports customizations like cake builders or API integrations.  Consider fully custom-built solutions for unique project needs. 
• Scalable Solutions: Choose a bakery website builder that supports your future growth strategies such as running mobile apps, loyalty programs, or subscription services. 

Step 4: Add Food Menu & Gallery

Everything centers around your bakery’s menu and gallery. A survey claims up to 90% of online buyers consider photo quality critical to purchase. 

How to Design a Compelling Food Menu:

• Visually Appealing Layout: Use professional photos of your baked goods to make them irresistible.
• Descriptive Names: Use descriptive, mouth-watering names (e.g., “Double Chocolate Lava Cake”).
• Include Details: Mention important details like sizes, flavors, and customization options. Include key ingredients, especially for items like gluten-free or vegan products.
• Organize by Categories: Organize the main menu into clear sections like “Cakes,” “Pastries,” “Breads,” and “Beverages”. 
• Transparent Pricing: Showcase clear pricing to build customer trust and reduce inquiries.
• Special Offers: Add seasonal promotions or bundle deals to drive more sales. 

Step 5:  Incorporate Personalization Tools

Personalization can make your site stand out. Nearly 90% of consumers are likely to shop from brands offering personalized experiences. 

Essential Features: 

• Custom Cake Builder: Let users choose cake flavors, sizes, toppings, and decorations.
• Photo Upload Feature: Enable customers to upload personal images for cakes with photo printing.
• Real-Time Pricing Updates: Display the real-time cost during cake customization.  
• Order Preview: A visual summary of the custom cake orders before checkout.
• Special Requests Section: Include a text box for customers to add unique requests or preferences.

Step 6: Set Up Your eCommerce Tools

Transform your bakery website into a revenue-generating platform with the right eCommerce integrations.

Key eCommerce Features:

• Online Ordering System for Bakery: Implement order delivery or pickup through your website.
• Payment Gateway: Add secure payment methods like credit cards, digital wallets, or “Pay Later” options.
• Flexible Shipping Options: Include local delivery, in-store pickup, or national shipping.
• Subscription Services: Generate recurring orders with weekly, monthly, or annual subscriptions. 
• Inventory Management: Use tools like QuickBooks for real-time stock updates. 

Step 7: Optimize for Mobile and SEO

Building mobile-friendly websites is non-negotiable. Non-mobile friendly sites can hurt your market reputation with over 50% less likely to engage with such business. 

Best Practices: 

• Mobile Responsiveness: Ensure your site functions consistently across all devices. 
• Local SEO: Optimize your site for local searches with Google My Business.
• Speed Optimization: Reduce page load times to under 3 seconds and keep users engaged.  
• Clear Navigation: Make menus, categories, and buttons intuitive for mobile users.
• SEO Optimization: Use metadata, alt tags, and internal links to improve SEO value. 

Step 8: Test & Launch Your Website

Test your website before it goes live.

The To-Do List Includes

• User Testing: Test the site’s usability by navigating as a customer, from casual browsing to cart checkout.  
• Functional Testing: Verify that all features, like forms, payment gateways, and customization tools, work. 
• Cross-Browser Testing: Ensure compatibility with browsers like Chrome, Safari, and Firefox.
• Promote the Launch: Announce your website through email campaigns and social media ads.

Let’s build a website that’s as delectable as your bakery treats.

How Much Does It Cost to Create a Bakery Website? 

The cost of developing a bakery website depends on complexity, features, and custom requirements. Here’s what you can expect:  

	Basic Bakery Website	Feature-Rich Bakery Website	Custom Bakery Website
Features	Standard Pages (Home, Menu, About, Contact Us) Online Ordering Form  Static Gallery	Advanced eCommerce Functionalities (Payment Gateways, Order Tracking, etc.) SEO Optimization  Mobile-Responsive Design	Custom Cake Design Builders  Loyalty Programs  3rd Party API Integrations  Scalable Interface
Estimated Cost	Starting from $3,000	$6,000–$8,000	$10,000+

Additional Costs: 

• Domain and Hosting: $10–$50/month.
• Maintenance and Updates: $500–$2,000/year.
• Marketing & SEO: $1,000–$5,000/month, depending on your strategy.

Request a custom quote

Beginner-Friendly Marketing Tips for Bakery Websites

Creating a bakery website is just the first step. Next, leverage the power of social media platforms to market your bakery website. 

Actionable Tips to Drive Social Media Leads: 

• Set Up Social Media Stores: Create an Instagram Shop and Facebook Store linked to your bakery website. 
• Post Scroll-Stopping Visual Content: Share high-quality photos, BTS clips, baking tutorials, video testimonials, and more. 
• Use Paid Ads: Run targeted Facebook and Instagram ads campaigns to connect with local customers. 
• Engage Regularly: Run online polls/contests, respond to comments/DMs, and announce giveaways. 
• Influencer Marketing: Collaborate with food bloggers or local influencers to expand your reach.

What to Do After You Create a Bakery Website?

Creating a bakery website is the 1st step to build an online business. We have curated three more solutions to help your bakery grow and succeed. Let’s find out more.

Build a Bakery Web App to Boost Local Sales

A bakery web app adds to your business’s online success. It enables shoppers to order cakes, pastries, and other bakery goods, anytime, anywhere.

Actionable Steps:

• Use your Website Framework: Reuse your bakery website’s design and backend logic.
• Focus on Essential Features: Start with core features like online ordering, secure payments, and branch selection. 
• Choose Scalable Technologies: Use frameworks like React.js for a dynamic front-end and Laravel for a robust back end.
• Responsive Design: Ensure your bakery app works seamlessly across devices with responsive design.
• Integrate with Backend Systems: Sync with your CRM and inventory to streamline operations.

Check our cake design app or create a custom bakery web app for your business today!

Build a Mobile App for Your Bakery for Wider Reach

Running a mobile app for bakery is no longer an option. It’s essential to expand your market reach and provide convenient shopping experience. Here’s how you can seamlessly transition from a bakery website to a mobile app:

Actionable Steps:

1. Use Your Website Framework: Leverage your existing bakery website design and backend logic.
2. Focus on Core Functionalities: Include must-haves like ordering, payments, and notifications, then expand with loyalty programs or subscription services.
3. Choose the Right Development Approach: Cross-platform frameworks such as React Native help build apps for Android and iOS devices. 
4. Integrate with Your Website: Sync with your backend for consistent inventory, orders, and payments.

Let’s build your bakery’s mobile app today!

Automate Backend Operations with Bakery Management Software

As per McKinsey study, automation can reduce operational costs by up to 30%. Streamline your bakery operations with automation tools that save your time and boost business efficiency.

Actionable Steps:

• Manage Store Inventory: Track inventory in real-time to avoid shortages or wastage.
• Simplify Order Processing: Use bakery order management software or tools to manage incoming orders. 
• Enhance Customer Engagement: Send automatic notifications to customers about new deals, seasonal specials, or restocked items. 
• Integrate POS: Integrate in-store POS with your website and app for consistent data across all platforms.

Let’s build the perfect bakery automation solution! 

Frequently Asked Questions

Ready to Create a Bakery Website?

Creating a bakery website can be your ticket to growth. From showcasing bakery products to accepting custom cake orders, there are many possibilities. However, it doesn’t end here. It is just the beginning as you can explore web and mobile app solutions to grow bigger.  

Whether you’re a home baker, running a small bakery, or own a large chain. Our WordPress developers can help you build a bakery website, web & mobile app, and other software solutions.  

Ready to take the first step? Schedule a call and start your journey to create a bakery website and other solutions.