Project Goal
This project aimed to build a full-fledged eCommerce store to move a brick-and-mortar eyewear brand online. We needed to equip this store with features/functionalities to capitalize on the growing number of customers looking for reliable online stores for eyewear supplies while improving retention and longevity.
- Client American Sun & Reader Eyewear
- IndustryE-commerce
Tech Stack
- CMS WordPress
- 3rd-Party IntegrationsWooCommerce/Apple Pay/Custom Plugins
- Database MySQL
A Quick Overview of the Feature Requirements
Building an eCommerce store that can compete well enough in today’s digital landscape is not a cakewalk. Success demands lots of significant features. Below is a quick overview of feature requirements before we jump on them in detail.
UI Design & Implement
Virtual Try-on Plugin
Product Setup & Upload
Apple Pay Integrations
Custom Product Configurator
USPS Shipping Integration
These features were very crucial to surpass the competition & required diligent efforts on the part of our team. Let’s discuss these features in detail and how we achieved them to deliver the project successfully:-
The project kickstarted with designing the UI/UX for the store. We need to come up with a design that can anticipate the user’s journey while focusing on the needs and feelings of users. Once the design was finalized, our Figma to WooCommerce conversion expert converted it into a fully functional theme for our Eyewear eCommerce store in making.
The next step was to set up the eCommerce functionality using the WooCommerce plugin. Our WooCommerce development experts successfully integrated this plugin to turn a usual WordPress website into a robust and full-fledged eCommerce store for this eyewear business.
The client’s business was dealing with heaps of SKUs, and displaying each product variation on the online store was a significant challenge. However, our extensive experience in building similar stores was a significant advantage for successfully uploading more than 45000 products to this WooCommerce store.
Our team built a custom product configurator for this store so that users can change the product’s color, materials, accessories & more before. Our custom product configurator can also assist in custom prescription eyewear checkout by selecting the type and power of lenses for prescription eyewear.
Returns are a big pain point for the eCommerce industry. However, nothing can beat it better than offering products that match the precise customer’s requirements. With this in view, we provided a virtual try-on feature so that users can try the sunglasses or other eyewear before placing the orders.
We provided a Quiz feature to provide an in-store retail experience to the customers. This feature helps the users to get the best product recommendations based on their answers. Apart from that, data collected through this quiz also help the client to understand what products would work well.
In addition to the default payment gateway by WooCommerce that allows users to pay using all major debit and credit cards, we also integrated Apple Pay as it is one of the leading Mobile wallets in the target country of the client’s eCommerce store.
We integrated USPS as a shipping method for swift and reliable shipping solutions for locations in the United States of America. Though the client wishes to offer free shipping on all orders above $50, we set up a flat $5 shipping rate for all orders below this order value.
Websites optimized for mobile devices are always high on the user’s priority list. Keeping this in mind, we optimized the whole store to work flawlessly on mobile devices to eliminate the risk of turning away potential customers who search for and buy products using mobile phones and tablets.
Final Words
These were some of the key features that we implemented for the online store for an eyewear business. If you also wish to move your brick-and-mortar stores to an online landscape or want to build custom features/functionalities to differentiate your stores from the competition, our certified developers are just a click away!
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“This was the first time I developed an eCommerce store for my business so I couldn’t have asked for a better or easier group to work with. The entire process was timely and extremely efficient. A fantastic experience all around!”