Overview
An outdated website was holding back a growing photo printing business.
The Brihaspati Infotech joined hands with a popular photo printing business in Europe. Their website’s outdated design and functionalities were impacting lead conversion. The client wanted a user-friendly platform that enables Dutch shoppers to personalize their drapes, blinds, wallpapers, and more.
TBI suggested a new Shopify website with custom API integrations during the consultation, working through multiple challenges including conceptualizing a modern design that resonates with their evolving target audience.
The final product was a visually stunning and intuitive Shopify website. While raving customer reviews pour in, the company is emerging as a go-to photo studio for homemakers, offices, and industrial clients.
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Enrico Thurmann
Fact Sheet
Client
Enrico Thurmann
Industry
Print on Demand
Technology
Shopify
3rd-Party Integrations
Adobe Stock API, Custom App
Database
MySQL
The Requirement
An outdated site and a limited catalog were costing leads.
Their website’s outdated design and functionalities were impacting lead conversion. Phase 1 focused on creating a new Shopify website, as their existing HTML website was not profitable.
01
An outdated website design
The old site’s design and functionality were hurting lead conversion.
02
An unprofitable HTML website
The existing HTML-based site was not generating results for the business.
03
A limited product catalog
The catalog needed expansion through new imagery sources.
04
No personalization tools
Shoppers had no way to personalize drapes, blinds, wallpapers, and more.
Why This Approach
Six areas grouped from TBI’s development plan
TBI’s agile Shopify team divided the plan into two phases — a new Shopify website, then custom Adobe Stock API integration — delivered across six connected areas.
01
Shopify Theme & Homepage Development
TBI’s Shopify developers created a Shopify theme from scratch, customizing the homepage to reflect the brand image — building the layout including the hero section, products, and CTAs, using Liquid to customize homepage sections, with CMS integration for managing content.
02
Product & Content Pages
TBI created multiple product pages showcasing features and vital details driving sales, using Liquid to build a structured layout with product tiles and images, implementing product grids, filtering, and sorting, with intuitive content hierarchy and seamless navigation. TBI also created high-quality content pages, using pre-built templates for pages like Blogs and FAQs, and custom templates for unique pages like Payment Information, Shipping Policy, or detailed Instructions — all with easy, user-friendly navigation.
03
Migration to Shopify
TBI planned and executed a successful migration to Shopify, focused on data accuracy and compatibility — cataloging data points like order details, creating a custom CSV import template, and completing a seamless data upload using Shopify’s import tool.
04
Payments, Shipping & Order Management
TBI built a seamless checkout experience — setting up multiple payment gateways (like Shopify Payments and PayPal) within Shopify’s admin panel, building checkout logic to collect billing details, connect to gateway APIs, and manage transactions, and customizing the checkout page to display integrated payment options. TBI also defined shipping zones across Germany, the EU, and many non-EU countries, set shipping rates for each zone, and integrated carrier calculations for accurate shipping costs at checkout. Order management was engineered for real-time tracking (order details, shipment progress, delivery confirmation) and automated email notifications for order confirmation, shipping updates, and delivery status.
05
Adobe Stock API Integration
TBI integrated the Shopify website with Adobe Stock API, showcasing millions of images for Dutch shoppers — including a quick image search bar within the Shopify admin panel for finding specific motifs, advanced filtering by orientation and view, and a preview-and-edit function letting users zoom, rotate, and position product photos.
06
Custom Photo Print Functionality
TBI created custom fields for model, dimensions, material, and other attributes, added an upload button supporting approved formats (TIFF, PNG, JPG, PDF, AI, EPS, SVG) with size limitations, used the API’s functionality to power keyword- and category-based search, utilized existing product tags to identify relevant Adobe Stock images, and implemented an edit/crop option to modify images to fit the frame.
The Solution
How TBI rebuilt the store on Shopify
Six connected components covering theme design, content, migration, checkout, imagery, and personalization.
Custom Shopify Theme
A homepage built from scratch with hero section, product highlights, and CTAs, powered by Liquid and CMS integration.
Product & Content Pages
Structured product pages with filtering and sorting, plus content pages for blogs, FAQs, and policies.
Seamless Shopify Migration
Accurate, compatible data migration using a custom CSV import template and Shopify’s native import tool.
Payments, Shipping & Orders
Multiple payment gateways, multi-country shipping zones, and real-time order tracking with automated notifications.
Adobe Stock API Integration
Quick image search, advanced filtering, and zoom/rotate/position editing powered by millions of Adobe Stock images.
Custom Photo Print Tools
Custom product fields, multi-format uploads, keyword-based search, and image edit/crop tools.
Solution concept
A unified view of product personalization, checkout, and fulfillment.
Result: Unlocking Growth for Dutch Photo Printing Business
2
Development phases delivered
Adobe Stock
API integration completed
EU + Non-EU
Shipping coverage enabled
- TBI delivered a stunning and user-friendly Shopify website for the client.
- The data-driven business solution amplified the company’s online reach to many EU and non-EU countries.
- The company has received more custom print orders, thanks in part to the integration with Adobe Stock API.
- Ongoing marketing efforts remain essential to register sustainable leads, with continued TBI support planned for the client’s growth journey.
What the client said
TBI transformed our business online. The new website looks great and we got many leads after partnering with them. Professional and punctual. We highly recommend them.
Enrico Thurmann
Founder & CEO
Frequently asked questions.
The client's outdated HTML website was hurting lead conversion and wasn't profitable. TBI replaced it with a custom Shopify website with modern design and expanded product personalization.
Shoppers can search millions of Adobe Stock images directly within the store, filter by orientation and view, and preview or edit selected images — zooming, rotating, and positioning them — before ordering custom photo prints.
The store supports multiple payment gateways, including Shopify Payments and PayPal, and ships across Germany, the EU, and many non-EU countries with zone-based rates and accurate carrier-calculated shipping costs.
Customers can track order details, shipment progress, and delivery confirmation, with automated email notifications for order confirmation, shipping updates, and delivery status.
Customers can personalize drapes, blinds, wallpapers, and more — selecting model, dimensions, and material, uploading designs in multiple formats, and editing or cropping images to fit their chosen product.
Yes. TBI builds Shopify stores with custom product configuration tools — like image upload, cropping, and dimension/material selection — tailored to print-on-demand and personalization-focused businesses.
Yes. TBI has experience integrating stock image APIs like Adobe Stock directly into Shopify admin panels, enabling search, filtering, and image editing within the shopping experience.
Yes. TBI configures Shopify stores with multiple payment gateways and zone-based international shipping — including EU and non-EU rate configurations and carrier-calculated shipping costs.
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