Overview
Automating influencer and ambassador marketing at scale.
Gatsby is a popular platform that helps retail merchants source and manage micro-influencers and brand ambassadors. Gatsby is a big brand with ambitious plans to help online stores accelerate customer engagement and reduce customer acquisition costs.
Gatsby trusted TBI’s expertise in SaaS platform development to automate influencer marketing and ambassador marketing programs. TBI proposed a SaaS solution that enables Gatsby clients to personalize influencer marketing strategies for sales growth.
TBI continues to support Gatsby’s product lifecycle for future upgrades, redefining influencer marketing for valuable results.
B
Gatsby
Fact Sheet
Client
Gatsby
Industry
Influencer Marketing
Technology
React JS / Node JS
3rd-Party Integrations
Klaviyo, Zapier, Yotpo, Stamped + 40 more
Database
PostgreSQL
The Requirement
A scalable platform to connect merchants with influencers.
Upon collaboration, TBI studied Gatsby’s vision for scaling influencer and ambassador marketing automation for all brands. TBI suggested building a SaaS tool for connecting Gatsby clients with growing brand influencers.
01
A scalable SaaS solution
Merchants needed a platform to connect and manage brand influencers directly.
02
A public Shopify app
Retail merchants needed a way to convert customers into brand ambassadors during checkout.
03
Discount & coupon management
Campaigns needed built-in tools to create and track influencer-specific discounts.
04
40+ platform integrations
The system needed to connect with marketing and ecommerce tools merchants already use.
Why This Approach
Four parts of TBI’s development plan
TBI’s agile team narrowed down key functionalities and user requirements, ensuring the platform drives value for Gatsby clients. The plan was divided into four parts.
01
Scalable SaaS Solution
TBI built a robust SaaS platform connecting Shopify merchants with customers turned brand influencers, featuring influencer management — in-app chat, media monitoring, and performance insights — so Gatsby’s clients can run and track influencer marketing campaigns end-to-end.
02
Public Shopify App
TBI built a public Shopify app for Gatsby that helps retail merchants convert enthusiastic customers into potential brand ambassadors — right at checkout. It handles Shopify OAuth authentication, retrieves storefront data via the Shopify Admin API, and includes a custom ambassador signup form built into the checkout page.
03
Discount & Coupon Management
TBI created a discount and coupon system that generates unique codes for influencer campaigns, supports bulk discounts, connects with other platforms via APIs and webhooks, and uses tags and triggers (like abandoned-cart events) to deliver relevant, rule-based discounts through reusable templates.
04
40+ Integrations — Klaviyo, and more
TBI integrated Gatsby’s Shopify app with more than 40 service providers, including Klaviyo (customer data capture and email/SMS consent), Stamped.io (rewarding influencer partnerships), Zapier (automated data transfer via webhooks), and Attentive (SMS signup and behavior tracking) — helping merchants scale their influencer and ambassador programs.
The Solution
How TBI built Gatsby’s influencer marketing platform
Six connected components covering the core platform, influencer tools, discounts, the Shopify app, profile tracking, and integrations.
Scalable SaaS Platform
Connects Shopify merchants with customers turned brand influencers to run campaigns together.
Influencer Management & Insights
In-app chat, media monitoring, and campaign performance insights in one place.
Discount & Coupon Management
Unique campaign codes, bulk discounts, rule-based triggers, and reusable templates.
Public Shopify App
Converts customers into brand ambassadors directly at checkout, with OAuth-based Shopify integration.
Profile Management
Tracks influencer social profiles, engagement, and tagged content, with import/export support.
40+ Integrations
Connects with Klaviyo, Stamped, Zapier, Attentive, and 40+ other service providers.
Solution concept
A unified view of influencer campaigns, discounts, and integrations.
Result: Gatsby Merchants Build Thriving Brand Communities
100+
Brands helped scale their influencer base
2x
Influencer base growth in 6 months
5.0★
Shopify app rating (100+ reviews)
- Gatsby’s industry-leading SaaS platform empowers brands to manage a growing community of brand influencers and drive powerful marketing campaigns.
- The public Gatsby app, developed and deployed by TBI, was rated 5 stars with 100+ positive reviews on the Shopify store.
- Their advanced analytics helped 100+ brands multiply their brand influencer base by two times in 6 months.
- TBI’s team continues innovating to strengthen Gatsby’s position as the go-to platform for building brand influencers and advocates.
What the client said
We wanted a reputed team for Gatsby and TBI was the right choice. They are excellent. Delivered project on time. Their continuing tech support is much appreciated.
Brett Bernstein
Founder & CEO
Frequently asked questions.
It connects Shopify merchants with customers turned brand influencers, letting merchants manage influencer relationships, campaigns, and performance insights in one place.
It converts enthusiastic customers into brand ambassadors right at checkout, using a custom signup form and Shopify OAuth integration to manage the process securely.
Merchants can generate unique codes for influencer campaigns, run bulk discounts, set rule-based triggers (like abandoned-cart offers), and reuse templates for consistent campaign structure.
Gatsby connects with 40+ service providers, including Klaviyo, Stamped.io, Zapier, and Attentive, to support email/SMS marketing, rewards, automation, and behavior tracking.
Gatsby helped 100+ brands double their influencer base within 6 months, and its public Shopify app holds a 5-star rating from 100+ reviews.
Yes. TBI designs and develops public and private Shopify apps tailored to a brand's workflows — from checkout customizations to full marketplace integrations like Gatsby's ambassador program.
Yes. TBI has experience connecting platforms with 40+ third-party services — including Klaviyo, Zapier, Stamped, and Attentive — using APIs, webhooks, and custom plugins to keep data flowing accurately across systems.
Yes. TBI continues to support product lifecycles post-launch, including feature upgrades, scaling improvements, and continuing technical support — as reflected in TBI's ongoing partnership with Gatsby.
AI-Readiness Audit
See how ready your site is for AI search and agents, then get a clear view of what to improve first.
Check my siteAsk Jovian
Describe your business and get guidance on the highest-value AI, automation, or commerce move to make next.
Talk to Jovian